In October 2017 Public Realm Services introduced smart bin technology onto the streets of Newham in London. Twenty-six Bigbelly smart bins were initially installed outside of schools, tube stations and other busy locations in Newham, where littering is an issue. In 2020, there are 37 bins positioned across the south of the borough.
During the month of March and April, Morrisons supermarket chain launched its first advertising campaign on these bins. Morrisons recently opened a store in Canning Town and wanted to raise awareness of their new store. Bins around the Canning Town store were branded with Morrisons’ advertising, raising awareness to the residents and visitors of the new store.
What are Smart rubbish bins?
Smart bins look much like any other high-street litter bin. A Smart unit takes up roughly the same footprint of a normal high-street bin however, because of the compactor; it can hold a greater amount of waste than the average bin – up to five times more rubbish than a normal bin. It also has the ability to send out notifications when it’s near to reaching full capacity. No longer will staff have to attend to bins that don’t need emptying, or are half full. Fewer staff checks means a reduction of our carbon footprint, which all goes towards helping the environment.
Are you looking for a smarter way to advertise your local business?
If you are a local business in the borough of Newham and would like to reach the residents on the streets of the borough, consider advertising on our Bigbelly bins. Any business within the area is eligible to use these bins.
The benefits of outdoor advertising
Outdoor advertising has become a global marketing strategy, with the ads being presented in various forms, shapes, and sizes. From the narrowest streets to the widest thoroughfares, outdoor ads can almost be found on every corner of the world.
Outdoor advertising remains to be a very effective marketing medium. No matter how big or small your business may be, it will still reap the benefits of outdoor advertising:
It helps in building your brand
Outdoor advertising helps customers recall the product message conveyed in the ad. With repeated exposure, your target audience develops familiarity with your business every time they pass by your ad.
Outdoor advertising can deliver messages to a specific audience
Through outdoor advertising, you can tailor your message depending on the location of your prospective customers. By designing the ad in a way that reflects the needs of the people in a specific area, the ad can better connect with your target audience. Consider the hundreds of people (with or without vehicles) who pass through the streets of Newham each day, who will get to see the ad. Would you like to be able to be in front of all those people advertising your business?
Outdoor advertising opportunities with PRS Ltd
Advertisers must commit to a minimum number of two bins for at least one month. The artwork printing will be included in the monthly charge. If you would like to find out more about this fantastic opportunity, please contact Joanne Beaseley on 020 3373 0330.
Helping business, retail and leisure parks with smart solar compactor bins
PRS is committed to helping venues with large footfall and litter issues to provide them with Smart solar powered bins to help improve their efficiencies too. So, if you are an organisation or business that has a litter issue, let PRS provide you with this smart solution. Perhaps you can also create advertising opportunities on your bins for businesses in your area.
To find out about having Bigbelly bins installed in your place of business call Joanne Beaseley on 020 3373 0330.